Intelligent Internet Marketing
Search Engine Optimisation & Marketing
Internet Marketing is all about getting your web site listed in the major search engines as high as possible and maintaining or improving this position.
There are some companies who promise to get your web site to the top of Google and other popular search engines, but in reality, there are no guarantees and companies who promise this are usually those to be avoided. There are many variables involved in achieving high rankings and our skill is to understand and practice ethical techniques to submit your web site to the major search engines and gain higher rankings over a period of time.
In order to improve your search engine rankings, Search Engine Optimisation is essential - therefore we will need access to your pages to make any necessary changes to the code. Subject to establishing a base point and other conditions (available on request), we guarantee all our customers, that we will improve your web site ranking within six months, or we will refund your money in full.
Our website marketing strategies may include the following key processes:
- Keyword Analysis and Selection - 3 Primary, 7 Secondary
- Search Engine Web Site Optimisation - including Meta Tags, Keywording and Content
- Site Map Creation & Submission
- Monthly Web Site Search Engine Submissions - with free submission reports
- Link Building - Blogs, Directories, Business Links, Link Trading, News and Syndication
- Competitor Analysis and Benchmarking
- Twitter Account creation and following management
- Link Building campaign
- Pay Per Click (PPC) Campaigns
Our standard SEO Web Promotion packages start at £375.00 per annum, which includes site optimisation, monthly search engine submission and access to detailed performance metrics using our dedicated software. At an equivalent to only £31.25 per month, you can't buy a better return on investment!
The cost of our more advanced packages, including 'Pay Per Click' campaigns vary depending upon your requirements and an agreed monthly advertising budget, so please contact us to discuss your requirements.
Let us make your web site more visible on the internet and gain you more customers!
Performance Analytics
To help monitor your site activity and the visitors you receive, we provide a comprehensive reporting suite using our dedicated software. You will have access to a wide range of different metrics for both your own website, as well as those of your competitors, so that you can continually monitor your web site performance, keywords, search engine position and historical trends.
By understanding site visitor activity, competitor benchmarking and keyword relevance, we can further 'fine-tune' your site optimisation to achieve the best possible rankings for your web site.
Our analytics software is available FREE for all our customers who opt for the standard SEO Web Promotion service.
E-Mail Marketing Campaigns
Creative and informative E-Mail Marketing Campaigns help businesses and organisations to regularly communicate the latest news and offers to customers and other interested parties.
Unfortunately however, it has also been abused by less ethical companies and this has led to a huge increase in so called 'Spam' e-mail.
Our E-mail marketing campaigns only use ethical and approved techniques, in accordance with current regulations and legal requirements. We operate an 'Opt In' and 'Opt Out' policy, whereby all recipients must opt in to receive e-mails, with the opportunity to opt out of any future mailings with a single click. Our system is completely self managing, maintaining your online database of recipients as they sign up or opt out. Any database that is used will need verification that the E-Mail addresses being used have all opted in to receive E-Mails from you.
E-Mail marketing is an effective tool in promoting your business and offers a great return on investment.
Contact us now to find out how we can create and implement your E-Mail Marketing Campaign.
Social Networking & Marketing
Social Networking has become an important part of the 'marketing machine' and as such is another key area in which we can help support your overall business marketing objectives. There are a vast array of social networking systems now available, however we focus our efforts on the main three, namely; Twitter, My Space, Linked In and You Tube.
Integration of elements of your social networking into your website can also add further value both in terms of functionality and marketing. For example adding your Twitter feed to your web pages gives your website viewers a snap-shot of your latest news and provides links to and from your web site and twitter page - for an example, see our web site footer. Similarly with You Tube, we can integrate an appropriate You Tube video stream into your website from your You Tube account. Links to all of your social networking accounts can be added to your web site.
For further information on Search Engine Optimisation & Marketing, our detailed Performance Analytics, E-Mail Marketing Campaigns and the use of Social Networking, please CONTACT us.
Customer Portfolio
To view some examples of our recent work, please click on the portfolio image below.
